Alessandro Senato
Lead Product Designer, Gamification specialist
- Transitioned from Computer Engineering to leading design-centric projects.
- Founded and scaled Dynamatica, delivering gamified solutions for global clients like Calvin Klein and the Italian Space Agency, including a €2.5M campaign.
- Gained business experience through 10 years of entrepreneurship and firsthand experience in San Francisco’s startup scene
- Consulted as a UX expert, improving digital products for 10+ companies, including clients like Volkswagen and TransPerfect.
- Product Designer based in Barcelona.
- Design Thinking evangelist, giving workshops for Startups
- Barcelona leader for the Interaction Design Foundation community.
- Strategic Product Growth mentor on ADPlist
case studies
UX / UI and User Research projects
my design process
principles that guide my work
1. Empathize
I begin by thoroughly analyzing the project, the goals and the people involved to collect data and comprise the “first brick” of the house. For the house to be solid, the first brick must be well placed.
2. Define
After collecting as much data as possible, I analyze it and narrow it down in order to define a few clear insights to work with.
3. Design
I utilize my expertise developed over 15 years of experience with graphic design tools to quickly digitize an approved idea. Being confident with modern prototyping platforms such as Figma, I can quickly bring sketches to life.
4. Test
In the final phase of my process, I take care to ensure the product hasn’t been designed in the confinement of an echo chamber of my ideas. Testing a design and gathering outside insight can reveal crucial mistakes a designer’s eyes didn’t want to see.
competency profile
the skill combination that makes me unique
well-stocked design toolbox
I have mastered numerous design tools and have extensive experience in rapid prototyping from low to high fidelity.
I am well-versed with design principles from more than a decade of sketching, wireframing, prototyping, and presenting ideas.
design thinker
My work is guided by Design Thinking, a structured process that involves several stages. It starts with deeply understanding user needs, then brainstorming creative solutions, and finally developing practical outcomes. This method involves collaborating with different experts, ensuring our designs are well-rounded and user-centered.
technological vision
My strong science education, combined with an innate technological intuition, equips me with the keen awareness needed to grasp new technologies and the creative foresight to envision innovative products.
holistic point of view
My dual expertise in technology and design enhances my ability to smoothly integrate multidisciplinary teams. I act as a bridge, ensuring cohesive collaboration and effective communication between diverse groups, crucial for successful product design.
motivation
I have an insatiable appetite for technology.
I am driven by the evolution of ideas that has brought humans to the current state of science and technology.
Shaping products using technology is a natural inclination for me; technology is my native language.
what drives me
topics that spark my motivation
Interaction Design
Mobile Dev
Product Design
personality and stuff
last words
work together
Team Facilitator
I have always had good teams to work with. I seek to get the best out of each teammate.
My ideal state of mind is brainstorming; I love when two bad ideas give birth to the perfect idea.
Organization
Lower the Entropy!
I’m methodical, organized and disciplined.
Consistency is my first commandment.
Yes, I do rename Photoshop layers.
Talk to me
Honest and Straightforward
One personality trait I want to emphasize is that I am honest and straightforward, and I like others to be honest with me.
I am respectful and, as a result, I am punctual.
FINDING MY PLACE
Homebase
I was drawn to Barcelona because it’s a cultural hub for the world today. It’s where meaningful things happen, and I’m eager to expand my awareness and contribute to something impactful.