Alessandro Senato

Lead Product Designer, Gamification specialist

Background
  • Studied Computer Engineering but transitioned to design-centric projects.
  • Founded and scaled Dynamatica, delivering gamified solutions for global clients like Calvin Klein and the Italian Space Agency, including a €2.5M campaign.
  • Gained business experience through 10 years of entrepreneurship and firsthand experience in San Francisco’s startup scene
  • Consulted as a UX expert, improving digital products for 10+ companies, including clients like Volkswagen and TransPerfect.
Present
  • Product Designer based in Barcelona.
  • Design Thinking evangelist, giving workshops for Startups
  • Barcelona local leader for the Interaction Design Foundation community.
Download
Connect
Calendly
Business I've helped
log ASI 2
Industry: Aerospace · EdTech
Immersive runway installation (motion & interaction design)
Industry: Fashion · Event
Concept di e-learning mobile per competenze STEM (UX research & prototype)
Industry: Public · EdTech
Multimedia itinerary exhibition “100 anni di tonno Callipo” (exhibit interaction)
Industry: Food · Exhibit
Campagna TV + landing interattiva “Calabria Straordinaria” (creative direction)
Industry: Tourism · Advertising
Redesign dashboard GlobalLink (UX/UI, component library)
Industry: SaaS · Localization
Gamified donation flow → +14 % session depth (product design)
Industry: ClimateTech
Design System + research → +18 % WAU (lead product designer)
Industry: SportsTech
case studies
UX / UI and User Research projects
Project Type
B2B2C
Industry
Food Services
Challenge
Improve the 4 Honei's OKR
Outcome
Gamified solution tailored on Honei's OKR
Improved design and Information architecture
Services
End-to-end Product Design
Business Analysis
Gamification Logic
Design System
Project Type
New concept Prototype
Industry
Translation
Challenge
Design a more efficient way to find a word
Outcome
- 25 sec (avg) search for a word
Services
User Research
UX Design
User Testing
Accesibility
Project Type
B2B
Industry
IoT
Challenge
cut light-control time by half
Outcome
- 34% automation task time on average
Services
User Research
User Experience Design
Accesibility
Project Type
SaaS
Industry
Company Services
Challenge
Increase the social time during the coffee break
Outcome
- 55% time in line at the bar
+ 80% social time (on a 15 min avg break)
Services
Product Design
Service Design
Project Management
Branding
90-day product strategy
How I scale product design in 90 days
Week 1-2
Audit + voice-of-customer
Week 3-4
Vision & north-star metrics
Month 2
Design System & rituals
Month 3
Ship, measure, iterate
competency profile
the skill combination that makes me unique
Design System governance
Mixed-method Research
Product Metrics
Accessibility Audits
Gamification Strategy
Junior Mentorship

well-stocked toolbox

Every day I’m hands-on in Figma, yet I approach problems like a product owner: blending design craft with market sense and measurable outcomes.

  • Outcome-first thinking – start from the KPI, sketch only what moves the needle.
  • Cross-functional by default – co-create with PM & Engineering, ship small, learn fast.
  • Design-Thinking loop – baked into every sprint.
  • Business lens – ex-founder background keeps my eye on viability and revenue risk.
Asset 16

design thinker

Design Thinking is my operating system: I run discovery and ideation workshops that turn cross-talk into insight, aligning PM, engineering and business around the user.

Team leadership: I built and steered a 6-person multi-disciplinary crew at Dynematica, and mentored 4 product designers across three squads at Hexad, guiding them from a vague problem to a shipped solution.

Asset 14

technological vision

Raised on science and trained in engineering, I speak technology as a mother language. That fluency feeds an insatiable appetite for emerging tools and a curiosity for the ideas that push humanity forward.

It equips me to grasp new tech quickly, spot product opportunities early, and turn raw capability into innovative, meaningful products.

Asset 22

holistic point of view

My dual expertise in technology and design enhances my ability to smoothly integrate multidisciplinary teams.

I act as a bridge, ensuring cohesive collaboration and effective communication between diverse groups, crucial for successful product deliver.

Professional Involvement
extra activities in the design landscape
Local Leader (2023 - present)
Interaction Design Foundation
Barcelona Community
over 300 members
1st in Spain
3rd in Europe
what drives me
topics that spark my motivation

Product Strategy

Design Systems

Tech

Agentic AI
Blockchain
Sustainable Design
personality and stuff
last words
Created by popcornartsfrom the Noun Project
work together

Team Facilitator

I have always had good teams to work with. I seek  to get the best out of each teammate.
My ideal state of mind is brainstorming; I love when two bad ideas give birth to the perfect idea.

entropy icon
Organization

Lower the Entropy!

I’m methodical, organized and disciplined.
Consistency is my first commandment.

Yes, I do rename layers.

straight
Talk to me

Honest and Straightforward

One personality trait I want to emphasize is that I am honest and straightforward, and I like others to be honest with me.
I am respectful and, as a result, I am punctual.

FINDING MY PLACE

Homebase

I was drawn to Barcelona because it’s a cultural hub for the world today. It’s where meaningful things happen, and I’m eager to expand my awareness and contribute to something impactful.