Alessandro Senato
Lead Product Designer, Gamification specialist
- Studied Computer Engineering but transitioned to design-centric projects.
- Founded and scaled Dynamatica, delivering gamified solutions for global clients like Calvin Klein and the Italian Space Agency, including a €2.5M campaign.
- Gained business experience through 10 years of entrepreneurship and firsthand experience in San Francisco’s startup scene
- Consulted as a UX expert, improving digital products for 10+ companies, including clients like Volkswagen and TransPerfect.
- Product Designer based in Barcelona.
- Design Thinking evangelist, giving workshops for Startups
- Barcelona local leader for the Interaction Design Foundation community.


UX / UI and User Research projects
How I scale product design in 90 days
the skill combination that makes me unique
well-stocked toolbox
Every day I’m hands-on in Figma, yet I approach problems like a product owner: blending design craft with market sense and measurable outcomes.
- Outcome-first thinking – start from the KPI, sketch only what moves the needle.
- Cross-functional by default – co-create with PM & Engineering, ship small, learn fast.
- Design-Thinking loop – baked into every sprint.
- Business lens – ex-founder background keeps my eye on viability and revenue risk.

design thinker
Design Thinking is my operating system: I run discovery and ideation workshops that turn cross-talk into insight, aligning PM, engineering and business around the user.
Team leadership: I built and steered a 6-person multi-disciplinary crew at Dynematica, and mentored 4 product designers across three squads at Hexad, guiding them from a vague problem to a shipped solution.

technological vision
Raised on science and trained in engineering, I speak technology as a mother language. That fluency feeds an insatiable appetite for emerging tools and a curiosity for the ideas that push humanity forward.
It equips me to grasp new tech quickly, spot product opportunities early, and turn raw capability into innovative, meaningful products.
holistic point of view
My dual expertise in technology and design enhances my ability to smoothly integrate multidisciplinary teams.
I act as a bridge, ensuring cohesive collaboration and effective communication between diverse groups, crucial for successful product deliver.
extra activities in the design landscape
topics that spark my motivation
Product Strategy
Design Systems
Tech
Blockchain
Sustainable Design
last words
work together
Team Facilitator
I have always had good teams to work with. I seek to get the best out of each teammate.
My ideal state of mind is brainstorming; I love when two bad ideas give birth to the perfect idea.
Organization
Lower the Entropy!
I’m methodical, organized and disciplined.
Consistency is my first commandment.
Yes, I do rename layers.
Talk to me
Honest and Straightforward
One personality trait I want to emphasize is that I am honest and straightforward, and I like others to be honest with me.
I am respectful and, as a result, I am punctual.
FINDING MY PLACE
Homebase
I was drawn to Barcelona because it’s a cultural hub for the world today. It’s where meaningful things happen, and I’m eager to expand my awareness and contribute to something impactful.