User Research Objectives
Research methodology choice
NO
YES
YES
NO
YES
NO
NO
Basic Home screen design
Design Iteration 1
Testing iteration 1
Users found this menu structure too conventional and hard to navigate for big menu
Design Iteration 2
Testing iteration 2
Users got confused on what is a filter and what a a menu item
Design Iteration 3
Testing iteration 3
Bar owners with large menu couldn’t adapt the 2 levels menu to their needs
Design Iteration 4
Testing iteration 4
This version was the most intuitive and flexible
1. Menu Architecture
→ Improvements
UX Elements
1. Menu Navigation system 2. Filters
Gamification Elements
2. Richer Dish Detail Screen
→ Improvements
UX Elements
1. Richer Dish detail 2. Database Population with AI 3. Notes for the chef
Gamification Elements
3. Gamified Cart Screen
→ Improvements
UX Elements
1. Distinguishable purchased Items 2. Tip encouraging design
Gamification Elements