honei Experience
Redesign + Gamification proposal
Alessandro Senato
Product Designer, Gamifier
One day at a bar,
I had a lightbulb moment with a friend...
I had a lightbulb moment with a friend...
Why should QR codes only display menus?
Why not let customers order and pay directly from their phones?
We started developing the idea and researching, only to find that someone else was already working on a similar concept: HONEI.
Why should QR codes only display menus?
Why not let customers order and pay directly from their phones?
We started developing the idea and researching, only to find that someone else was already working on a similar concept: HONEI.
Then we chose to pivot.
Our new direction involved adding gamification to the platform, creating a tool for data collection, loyalty, and marketing.
I started designing a gamification mechanism that would benefit everyone involved: the bar owner, the customers and HONEI
Then we chose to pivot and create a unique niche for us.
Our new direction involved adding gamification to the dining experience, creating a tool for data collection, loyalty, and marketing.
While my friend chose a different path, I believed in the potential of this idea. I started designing a gamification mechanism that would benefit everyone involved: the bar owner, the customers, HONEI
As I studied HONEI, their product, company, and vision, I realized my concept mirrored theirs very closely.
So instead of competing, why not collaborate?
I reimagined my idea as an enhancement to HONEI's existing platform!
As I studied HONEI, their product, company, and vision, I realized my concept mirrored theirs very closely.
So instead of creating a new company, why not collaborate?
I reimagined my idea as an enhancement to HONEI's existing platform!
...so here are two proposed improvements HONEI could benefit from:
2
1. UX enhancement
2. Gamification system
UX enhancement
1. Menu navigation system
an organized menu architecture can make the order faster and streamline the process
2. Rich dish details (with AI)
Customers today are quite health conscious paying close attention to the quality of what they eat. Through AI integration we could add great value to the app with minimal effort
3. Tipping incentives
Creating personal connection can increase customers' motivation to tip
4. Design System
The design system leverages the latest UX methodologies, ensuring the design is highly maintainable, scalable, flexible, and customizable
Gamification System
This gamified system is the foundation of a larger transformation. By leveraging gamification, AI, and data insights, we can have an great impact on:
- the dining experience for customers
- operational efficiency for restaurant owners.
As the system evolves, it will drive deeper engagement, optimize decision-making, and create a more interactive and rewarding restaurant ecosystem. With continuous innovation in this direction, Honei is set to impact on the future of dining.
Following are the 3 foundational concepts:
1. Honei Experience
The gamification system consist in earning points each time a customer dine at a restaurants that uses Honei.
The points accumulate in rankings and the customers gets perks, discounts and other benefits from ranking high.
The system is designed to generate
- Customer Loyalty
- Data points for marketing and optimization
- Data points for HONEI AI
- A base system for targeted marketing actions
- Word-of-mouth marketing for HONEI
- Stock management optimization
3. Rankings
Every customer will participate to three rankings, each of them will have different benefits
This multi-tiered system ensures that users engage with Honei on different levels, exploring new places, building neighborhood loyalty, and deepening relationships with favorite restaurants.
Ranking system
Honei's ranking system rewards users for their influence and engagement with restaurants.
Upselling F.O.M.O.
The gamification system will boost the upselling mechanism driving up the average ticket size.
Targeted marketing tool
Through the Honei Panel, owners will have access to tools, both automatic and semi-automatic, that help them create targeted campaigns and special offers to customers identified as influential.
Data points from Gamification
The gamification system provide precious data points on the short and long term
