Client Type: Music theater bistrot
Client Location: Cosenza – Italy
Year: 2016
Work: Logo redesign
Live music bistrot
Client Type: Food Importer
Client Location: Santa Monica – L.A. (California)
Year: 2014
Work: Logo redesign
The founders were creating a company based on a new way to motivate kids in learning science. For the logo they had in mind the idea of the brain and they wanted it could express the symbolism of the path on which their product was based on
Marcello Guidi LTD
Client Type: Education Startup
Client Location: San Francisco (California)
Year: 2016
Work: Logo design
The founders were creating a company based on a new way to motivate kids in learning science. For the logo they had in mind the idea of the brain and they wanted it could express the symbolism of the path on which their product was based onMind My Education
Client Type: Internationalization Startup
Client Location: Los Angeles (California)
Year: 2014
Work: Corporate identity
This is a company I co-founded. For the identity I wanted to use the concept of the golden ratio to express the accuracy of our work on analyzing startups business model and help them to soft-land on the US market. The golden ratio is 1.61 from which I derived the name of the company, while you can see the Fibonacci sequence in the dashed line. Typography and colors have been chosen to adapt to a business corporationAlmost2
Client Type: Musician
Client Location: Cosenza – Italy
Year: 2016
Work: Logo
The guy designed himself the logo for his artistic project. He had clear in his mind what he wanted to express with the logo, his art is distilled from his experience of the world. I give his idea a modern appearance tailored on his “rough” personal style.
Alchemia Mondo
Client Type: Hackathon
Client Location: San Francisco (California)
Year: 2015
Work: Logo design + UX
In 3 days we had to conceptualize, design and develop an app. The idea was to design an app to teach kids how to code. I designed the logo and came out with the name of the project, then I designed the UX of the game. It was quite chaotic so I couldn’t refine much the graphic assets. But it was definitely funStartup Weekend hackaton
