Client Type: Startup
Client Location: Los Angeles
Year: 2014
Work: Corporate identity
This is a company I co-founded. For the identity I wanted to use the concept of the golden ratio to express the accuracy of our work on analyzing startups business model and help them to soft-land on the US market. The golden ratio is 1.61 from which I derived the name of the company, while you can see the Fibonacci sequence in the dashed line. Typography and colors have been chosen to adapt to a business corporation